To click or not to click
Is the days of high organic search for companies coming to a close? Not yet but pay per click (PPC) is here to stay and Google is pushing for this as this is their main revenue stream of income. For organic to work businesses need to be on top of their game and invest time into their websites from updating content, creating blog content of interest to their customers and also increasing their social media status to drive more traffic to their websites.
With PPC this is a great way for companies to get on the first page of Google but at a cost, for example an insurance company will pay between €6 - €14 per click to drive traffic to their website. With conversion rates been so low (1% - 2%) this can be costly but effective.
So as the old saying goes time is money, if you don't invest time into our website and social status it will cost you hard earned cash.
All blogs featured on this website (www.his.ie) are my personal views
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